Press Release

Contact:  Kelsey Crenshaw

1600 Peachtree Street NE
Atlanta, GA 30309
404.234.6777

FOR IMMEDIATE RELEASE

The place to be this holiday
    Atlanta, Georgia- October 1, 2011- Prepare for the event of the season.  In honor of Chanel no. 5’s ninetieth birthday, the brand is launching a new exotic fragrance, NOIR.   To unveil the new perfume, Chanel is hosting an exclusive black and white affair benefiting the Atlanta Botanical Gardens.  Invitations are exclusive, limited to only 400 guests.   The who’s who in Atlanta will be in attendance at the soiree, inviting women to wear her Chanel best to honor the designer.  
    The “black” carpet will line the garden with grand entrance to the magnificent celebration.   Hosted at the Atlanta Botanical Gardens, the event will immerse guests in the floral aromas surrounding the Chanel fragrances.  The NOIR party will have an incredible silent auction for guests to bid including an elaborate golf excursion to Pebble Beach Golf Course and a Parisian getaway.  A luxurious benefactor lounge will feature caviar and champagne along with a wine tasting with Atlanta’s sommelier Perrine Prieur.
    Savannah College of Art and Design Luxury and Fashion Management graduate students designed the event.  “We wanted a way to celebrate and honor one of the greatest designers of all time, “Natasha Muthal from SCAD stated.  “The launching of a new fragrance is a perfect way to celebrate her legacy, as well as to help raise money for the Atlanta Botanical Gardens, a staple in the community.”  
    The event will be held December 3, 2011. Tickets are $600 per person.


















Contact:  Kelsey Crenshaw

1600 Peachtree Street NE
Atlanta, GA 30309
404.234.6777

FOR IMMEDIATE RELEASE

Chanel No 5’s exotic new scent
    Atlanta, Georgia- September 25, 2011- This year is the 90th anniversary celebration of Chanel no. 5. In honor of the occasion, Chanel is launching a new fragrance, Chanel no. 5 NOIR.  
    The fragrance includes the original formula for Chanel no. 5 with the addition of the mystery of black oolong to give an exotic flare to the aroma.  NOIR is a classic scent with a modern twist.  Women will be able to wear it both day and night.  The parfum is confident and sexy, yet maintains the timelessness of the original Chanel no. 5.  The bottle design retains the shape of the original Chanel no. 5 bottle, but has been reinvented with the sophistication of black glass. 
    To launch the new fragrance, an exclusive invitation only soiree sponsoring the Atlanta Botanical Gardens will take place in December. The black and white affair will be the party of the year.